Your Dream Wedding Dress for Less

Fort Smith, A.R. – Always & Forever Bridal in Fort Smith will participate in the third annual National Bridal Sale Event July 21 - 28, 2018. Nearly 1,000 independent, locally-owned bridal retailers including top bridal salons in the United States, Canada, and Mexico, will participate in this event meant to offer brides, bridesmaids, and wedding guests an unprecedented opportunity for substantial savings.

“National Bridal Sale Event, also called Bridal Saturday, has become an annual tradition for the bridal industry similar to a Black Friday or Small Business Saturday for other retail stores. It is scheduled annually on the third Saturday in July and most salons extend the sale for an entire week,” says the event’s creator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, New Jersey.

“It means brides do not have to shop the Internet for price,” Maslowski says. “They can walk into any participating bridal salon across the country and in Canada or Mexico on that day and touch, see and feel what they are purchasing with no surprises. And they can take the gown home the same day!”

New this year, a redesigned website ( offers changing content and features such as e-books, bridal-salon-of-the-month, and wedding-gown-designer-of-the-month that brides will find useful year-round.

Organizations supporting this event include Advanced Packaging Company, Association of Bridal Consultants, Association of Wedding Gown Specialists, Bridal Guide,, BrideClick, International Bridal Manufacturers Association, Marionat Veils, Martha Stewart Weddings,, The Knot, Vows Magazine and WeddingWire.

A list of participating retailers, which is growing by the minute, can be found at