Guests can maximize their personal ordering experience with the new app feature
(Fort Smith)– SONIC® Drive-In (NASDAQ: SONC) is extending its newest mobile app feature, Order Ahead, in Fort Smith, adding new levels of convenience, personalization and ease unmatched in the industry. The availability of the mobile order ahead capability in Fort Smith is the next step in the brand’s Integrated Customer Engagement (ICE) initiative designed to make SONIC the most personalized quick service restaurant experience.
Order Ahead allows SONIC guests to build, customize, place, schedule and pay for their SONIC orders within the mobile app. When picking up an order, guests can pull into any open drive-in parking stall to be first in line every time – there’s no waiting in the drive-thru line or circling the parking lot for a special spot to become available.
“The drive-in restaurant format is uniquely designed for personalization and fast service, and guests know SONIC as a place that offers unparalleled customization. The introduction of the Order Ahead feature within the mobile app elevates these strong differentiators of the SONIC brand,” said Jose Dueñas, Sonic Corp. chief brand officer. “Expanding to Fort Smith allows us to test customer communication and marketing of the new feature in preparation for a national rollout later this year.”
Fort Smith guests will experience the customization and convenience of Order Ahead while enjoying exclusive app rewards. Additionally, for a limited time, guests can enjoy Happy Hour Any Time with half-priced drinks and slushes every time they order ahead in the app. Full details are available in the SONIC mobile app.