Greenhurst Nursing Center of Charleston was named as the 2019 Long-Term Care Facility of the Year at the annual Health Care Heroes awards luncheon in Little Rock.


Greenhurst is a family owned and operated nursing home and rehab center that specializes in a residents-first approach to care. Third-generation owner/operator Jonas Schaffer said that Greenhurst prioritizes a workplace culture attentive to employees.


“This award substantiates the effectiveness of a ‘resident first’ approach and culture; proving that in the David-versus-Goliath world the small, family-owned and operated health care facility can compete and excel against a large corporate Goliath,” Schaffer said. “It shows that investing in employees, and inspiring them to strive to give genuine compassionate care, is the best avenue to become a leader while turning a profit.”


Schaffer, president of the Arkansas Healthcare Association District II and a chair of the AFMC Arkansas Care Transitions coalition, said the No. 1 rule in Greenhurst is “No Excuses,” an approach that ensures a high standard of quality.


Health Care Heroes, which took place at the Embassy Suites in Little Rock, was hosted by Arkansas Business Publishing Group of Little Rock and presented by Complete Care Inc. of Little Rock.


An independent panel of judges selected Greenhurst as the winner among a group of finalists that included Little Rock’s Baptist Parkway Village and Johnson County Health & Rehab of Clarksville.


Greenhurst was the inaugural winner of the Long-Term Care Facility of the Year Award. The community was recognized by the American Health Care Association winner of the Bronze National Quality Award in 2018.


Located on 40 acres, Greenhurst is a Medicare certified and VA contracted facility with 97 beds. Greenhurst offers restaurant-style dining, personal sleeping and bathing preferences among its many resident-focused options.


“Our model of person-centered service will continue to develop and become a blueprint for long-term care facilities across the state and nation. This model will serve as a catalyst for quality-focused culture and outcomes,” said Schaffer.